Introduction

Just recently I ran a weekend workshop to the Pinnacles in Western Australia. Twenty-five photographic enthusiasts braved the cold weather and moonlit skies to record low-light exposures. One participant, a gentleman in his mid-fifties, admitted he was a ‘failed' photographer. He had tried his hand at photography, decided it wasn't for him, so became a professor of medicine at one of Australia's leading university and a specialist heart surgeon.

I have found over the years that almost everyone fancies himself or herself as a photographer at some stage in their lives. And everyone could be a photographer, a visual historian, a social documenter and a creative artist. There is however a big difference to being an artist and having fun and actually earning your living from your camera.

Author. Photo Brenda McAulliffe

Many who take the ‘plunge' believe if they have a camera and a lense, they have all the basic resources for a business. Mistake number one! There are others who only see the ‘glamorous' side of the photographic industry – the travel pics, the model shots or the shot of the winning goal at the Glory grand final. They do not see the hundreds of hours spent behind the scenes ‘up to your armpits in developer and fixer'. Mistake number two! But those who believe that being a good photographer and having all the right gear will guarantee a successful photographic business make the biggest mistake of all. Mistake number three! Being an effective businessperson is just as important as being a good photographer!  Do what you are passionate about and the money will follow later!

I hope this guide alerts you to some of the pitfalls of turning pro. I have highlighted some of the legal and administrative requirements. And I have attempted to guide you through types of photographic businesses. Finally I have provided you some tips for survival if and when you do decide to take the plunge. Above all, be enthusiastic; indeed be passionate about your photography and life.